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interesting podcast Daily Me July 21, 2006

Posted by lsalama06 in Dissertation.
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CLICK HERE About personalized newspapers – sample from the audio edition read by Penn Jilette ( .au format, 6 minutes to download at 28.8)
This is text from 13 NICHOLAS NEGROPONTE (1995) Being Digital P. 168-171.

“On-demand information will dominate digital life. We will ask explicitly and implicitly for what we want, when we want it”

“…The economic models of media today are based almost exclusively on “pushing” the information and entertainment out into the public. Tomorrow’s will have as much or more to do with “pulling,” where you and I reach into the network and check out something the way we do in a library or video-rental store today. This can happen explicitly by asking or implicitly by an agent asking on your behalf.”

“The “prime” of prime time will be its quality in our eyes, not those of some collective and demographic mass of potential buyers of a new luxury car or dishwashing detergent.”

Browser Facts and Figures July 7, 2006

Posted by lsalama06 in Dissertation.
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Yesterday while I was browsing through the net trying to find facts and figures about RSS, email alerts (to incorporate into my dissertation on personalisation online) I came across this site which had some interesting statistics (that might be useful to any of you) so I thought of sharing it with you guys.

Unfortunately I have not found any facts and figures about RSS, email alerts, desktop alerts, which I really doubt that I will find because its such a new topic….so I am still searching and if anyone came across any statistics can you please pass it on to me. Thanks

BBC personalisation case study June 21, 2006

Posted by lsalama06 in Dissertation.
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I havent disappeared or anything…its just that I have been actively researching for the past months on my dissertation topic on personalisation in mainstream media websites…and trying to get hold to as much people to interview as possible. I have made a serious headway but moving very slowly though especially getting hold of media people….the past three weeks I have sent out almost 50 emails to various media editors….till now not one single response Expect for the BBC whom I met last week Thursday 15 2006. The person I interviewed at the BBC was Mr. Pete Clifton…he was very friendly and cooperative…prior the meeting he gave me a tour around the BBC interactive news department then we started the interview where he answered to all my questions. Mr. Clifton told me that in two weeks time the BBC will launch its revamped website layout where it will feature also a personalisation function. He later promised to send me the results of the launch by end of July so that I can incorporate it into my dissertation.

According to Mr. Clifton, BBC’s main decision to implement personalisation online was based on audience feedback where the majority of respondents said that they expect increasingly to have more control over what they consume. They want to feel more involved…. they want to take their news in a particular way and consume some elements of it more than others, that is what they like to do. Another reason for implementing personalisation is also related to applying the Web. 2.0, which is an umbrella for loads of stuff, But BBC’s personalisation does not just stop at offering …..I am still emptying the tape I have just finished 5 min of the interview..and still have a long way to go…….

Personalised Cruise Tour June 7, 2006

Posted by lsalama06 in Dissertation.
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Now while researching sites that are applying personalised features…I came across an interactive overwhelming experience on http://www.freedomoftheseas.com

…..mmmmmmm wish to be there for real 😦

Quick site review:
-It’s interactive site using FLASH8
-The personalisation feature on this site is through selecting a menu that drops down from the top of the screen, where you can select what type of vacation you are looking for and based on that the host gives you the tour.
-Video speed is quick and its quality is crystal clear.
-Navigation tools used is innovative, there are gold bubbles appearing on the screen where user can interact with people and objects or user can simply click on the arrows that appear on the screen.
-using room map above the screen is also another navigation tool where user selects the types of rooms or decks he/she would like to explore
-to go back home click on the anchor
-Has option to exit, skip intro and go back to the home page
Note: the Homepage is based on Tables and not CSS!!!!!!!!!!!!!!!
-User also has the option to turn on/off the sound
-User can reserve online or contact the cruise agents for further inquiries.

Media contacts May 22, 2006

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I started to correspond with some consultants to just get a quick glimpse and have a better picture of the issue of personalization. Last week I sent out Daily Mirror, Daily Telegraph, Daily Express. I only received an email from the Daily Telegraph asking me to contact the PR office because Mr. Newland left the newspaper…so am back to square one.
daily_telegraph_not-helpful.jpg

This doesn’t sound good so I sent off an email to Karen Collier today to ask her if she has an updated list of media contacts email…I hope I get a response from her ASAP.
request_new_database.jpg

Statement about personalisation May 14, 2006

Posted by lsalama06 in Dissertation, Hot issues.
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“Personalisation will become increasingly important as use grows of the Net on mobile phones, where information must be more carefully filtered due to limited screen space.”

source: http://www.wired.com/news/business/0,1367,39731,00.html

May 13, 2006

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Survey on American broadband internet users: Personalisation issues May 13, 2006

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I just read a study conducted by PEW INTERNET & AMERICAN LIFE PROJECT which was released on 22 March 2006. This study was mainly based Americans’ use of the Internet with a focus on behaviors of broadband users. Nevertheless, it’s a good lead for my research. Here is a brief of the findings that I found related to my dissertation topic:

-Broadband internet users’ main news source are online news websites.

-Traditional media organizations dominate online news sources.
-46% of all internet users go online for national TV news
organization such as CNN or MSNBC; 52% for broadband users.
-39% go to portal sites such as Yahoo or Google;44% for broadband users.
-32% go to websites of a local daily paper; 36% for broadband users.
-31% go online to view a local TV news station; 33% for broadband users.
-20% go online to view national daily newspapers;24% for broadband users.

-Online news consumers are willing to register for news, but are not willing to pay.
Now my question is why is that, is it because information online should be accessible to all, right?! …mmmm?

-53% of those who say they have ever gone online for news, say they have registered at a website in order to get news and information. This number rises to 54% for all broadband users and 59% for broadband users who have gotten news online.

-Not many internet users pay for online content; only 6% say they do. Home broadband users are more apt to do this than dial-up users. High-powered broadband users are most likely to do pay for news content.

As to setting up personal preferences for news alerts, 19% of all internet users have done this, or about 23% of online users have visited a news site online. Fully 61% of those who have done this are broadband users.

Source: http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf

Contemplating on my disseration question May 12, 2006

Posted by lsalama06 in Dissertation.
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My Dissertation topic is about Personalisation of news media websites.

Now originally I wanted to write something about how media is affected by the new technology. Ofcourse this was too vague of a topic. So I had to narrow it down.

Through some readings and attending a couple of lectures at Bournemouth University a couple of weeks ago, listening to the guest speakers helped in molding and narrowing my topic. The guest speakers were Nik Gowing BBC’s main presenter on the news programs re-launched in April 2000 and a regular presenter for the BBC’s Dateline London and Helen Boaden, BBC’s director of news. They both talked about how journalism is changing and how journalistic skills is changing and accommodating to new global trend such as community journalism – also known as civic journalism or public journalism. July 7th bombings is a real live proof of such changes. According to Boaden, after few hours of the explosions, the BBC had alot of images sent from the public.

Now what was interesting for me was how the BBC filtered through such images and made sure that these images were for real?

And what also intrigued me was the abundance of information. Nowadays media outlets not only have information from their journalists but also from citizens, and all such information is filtered (for credibility) and fed into the website. Thus, the web has become a news jungle that requires some kind of moderation.

Now the challenge here is for new-stream media to maintain managing attention of their users and help users filtering through the information that is significant to them. According to Nielsen (2000) users want quicker access to information.

Traditional information-processing agencies, from newspapers to television networks such as the CNN, the Guardian and BBC, have implemented various methods to manage attention and present information to their users (i.e.: using headlines, interactivity, feedback).

Nowadays a buzz word in the media and marketing field is PERSONALIZATION. (actually personalization is one of the main characteristics of the Web 2.0, the other characteristic is interactivity).

Personalization of news and information services have been around since early 1990s when PointCast offered to send out customised news to individuals. In the beginning of 1996, web portals followed the lead by launching personalised services such as My Yahoo, My Excite. Personalisation has also been implemented in commercial websites such as Amazon.com. Also some social websites offered personalisation features, an good example is MySpace, which was recently bought (at a cost of $580 million) by Rupert Murdoch.

A few media websites have followed the lead such as the Washington Post, the Guardian, and CNN. Another example is BBC’s recent revamping process of its website to include “more personalisation, richer audio-visual and user generated content”.

My original proposal question which I submitted to Joe yesterday was: Have media news models fulfilled personalization’s ultimate goal, which is to deliver news that is valuable and meaningful to the individuals? if not why not? what are the challenges.
I feel this is too vague.

So I am narrowing my question down to:
Will personalisation work for mainstream news website to manage attention of the users?

Further questions I would like to investigate in my MA dissertation.:
And are people welcoming technologies like this, which aim to filter the world on their behalf?
If a media uses its knowledge of users behavior to feed back more of what it knows users already like, then where is the element of surprise?
Are people willing to give up their information for this service?
If people only read news they select, wouldn’t this create a risk of social fragmentation?
Will Personalisation actually work for media outlets, is it profitable? how advertisers react to this? (mmmmm maybe this would be another dissertation topic)

Research Methodology:
To complete this project, I will not only depend on secondary resources but I will conduct interviews with media organizations such as the BBC, Guardian. Also I will interview journalists and web consultants.

I would really appreciate your comments.

Dissertation topic idea April 11, 2006

Posted by lsalama06 in Dissertation.
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Well I decided that I will be doing a disseration. Here is just a thought of a topic idea….and please feel free to jump in with your comments.

How technology is going to change the media of the future?
I think now with the advancement of technology…media is more adapting to the demands of people and that is mainly to be instant and accessible
Information have to reach the viewer/reader FAST. But the diliema is how accurate this information is.

Also a key element about technology is speed and interactivity, actually more about interactivity. With internet…audience/viewer can interact with the medium…

With internet it has become a two way interaction…and also a one to many interaction

The key word is interaction that is what the added value of of new media, namely the internet.

Another key word is convergence. Everything around us is now converging
Even the media is converging..with internet you can have text, video, audio
same with mobile (wireless connection) you can have text, video, audio.

Ofcourse to make all this sound relevant I hav to get some stats or forecasts.