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BBC personalisation case study June 21, 2006

Posted by lsalama06 in Dissertation.
2 comments

I havent disappeared or anything…its just that I have been actively researching for the past months on my dissertation topic on personalisation in mainstream media websites…and trying to get hold to as much people to interview as possible. I have made a serious headway but moving very slowly though especially getting hold of media people….the past three weeks I have sent out almost 50 emails to various media editors….till now not one single response Expect for the BBC whom I met last week Thursday 15 2006. The person I interviewed at the BBC was Mr. Pete Clifton…he was very friendly and cooperative…prior the meeting he gave me a tour around the BBC interactive news department then we started the interview where he answered to all my questions. Mr. Clifton told me that in two weeks time the BBC will launch its revamped website layout where it will feature also a personalisation function. He later promised to send me the results of the launch by end of July so that I can incorporate it into my dissertation.

According to Mr. Clifton, BBC’s main decision to implement personalisation online was based on audience feedback where the majority of respondents said that they expect increasingly to have more control over what they consume. They want to feel more involved…. they want to take their news in a particular way and consume some elements of it more than others, that is what they like to do. Another reason for implementing personalisation is also related to applying the Web. 2.0, which is an umbrella for loads of stuff, But BBC’s personalisation does not just stop at offering …..I am still emptying the tape I have just finished 5 min of the interview..and still have a long way to go…….

Personalised Cruise Tour June 7, 2006

Posted by lsalama06 in Dissertation.
1 comment so far

Now while researching sites that are applying personalised features…I came across an interactive overwhelming experience on http://www.freedomoftheseas.com

…..mmmmmmm wish to be there for real 😦

Quick site review:
-It’s interactive site using FLASH8
-The personalisation feature on this site is through selecting a menu that drops down from the top of the screen, where you can select what type of vacation you are looking for and based on that the host gives you the tour.
-Video speed is quick and its quality is crystal clear.
-Navigation tools used is innovative, there are gold bubbles appearing on the screen where user can interact with people and objects or user can simply click on the arrows that appear on the screen.
-using room map above the screen is also another navigation tool where user selects the types of rooms or decks he/she would like to explore
-to go back home click on the anchor
-Has option to exit, skip intro and go back to the home page
Note: the Homepage is based on Tables and not CSS!!!!!!!!!!!!!!!
-User also has the option to turn on/off the sound
-User can reserve online or contact the cruise agents for further inquiries.