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Survey on American broadband internet users: Personalisation issues May 13, 2006

Posted by lsalama06 in Dissertation.
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I just read a study conducted by PEW INTERNET & AMERICAN LIFE PROJECT which was released on 22 March 2006. This study was mainly based Americans’ use of the Internet with a focus on behaviors of broadband users. Nevertheless, it’s a good lead for my research. Here is a brief of the findings that I found related to my dissertation topic:

-Broadband internet users’ main news source are online news websites.

-Traditional media organizations dominate online news sources.
-46% of all internet users go online for national TV news
organization such as CNN or MSNBC; 52% for broadband users.
-39% go to portal sites such as Yahoo or Google;44% for broadband users.
-32% go to websites of a local daily paper; 36% for broadband users.
-31% go online to view a local TV news station; 33% for broadband users.
-20% go online to view national daily newspapers;24% for broadband users.

-Online news consumers are willing to register for news, but are not willing to pay.
Now my question is why is that, is it because information online should be accessible to all, right?! …mmmm?

-53% of those who say they have ever gone online for news, say they have registered at a website in order to get news and information. This number rises to 54% for all broadband users and 59% for broadband users who have gotten news online.

-Not many internet users pay for online content; only 6% say they do. Home broadband users are more apt to do this than dial-up users. High-powered broadband users are most likely to do pay for news content.

As to setting up personal preferences for news alerts, 19% of all internet users have done this, or about 23% of online users have visited a news site online. Fully 61% of those who have done this are broadband users.

Source: http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf

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